Make the Right Connection For more than a decade, Cornerstone has been generating press for our clients with media and analysts alike. These relationships help us to garner coverage from the organizations that most enterprises crave. We work with broadcast, print, and electronic media regularly, such as: CIO Wall Street Journal Business Week CFO InfoWorld eWEEK Dallas Morning News CNN Washington Post Fortune SC Magazine PC Magazine InformationWeek RCR CNBC New York Times FSB Secure Enterprise PC World TeleCommunications Magazine MSNBC San Francisco Chronicle Newsweek Internet Telephony Wireless Week Dow Jones Journalists rely on analysts who specialize in partitioned areas. As a result, Cornerstone maintains dynamic relationships with a wealth of analyst firms, including: Gartner Group Current Analysis Yankee Group Burton Group Probe Frost and Sullivan Forrester TeleChoice Our clients get to know the mission critical analysts and work efficiently and effectively with them. Media Requirements - Tools of the Trade Maintaining a user - friendly Press Kit is essential to the success of your message. Cornerstone will work with your team to generate a media-oriented kit and related materials - while additional materials can always heighten impact, each item included will also be able to stand alone. Some Press Kit Basics Include: Targeted Case Studies. Analytical White Papers. Creative Presentations. NOTE: Usefulness of the above tools extends beyond intriguing press and analysts. Sales team efforts will be greatly enhanced when using such documents. Case Studies offer positive third party validation. White Papers provide competitive analysis. Presentations literally speak for themselves, but in a visually pleasing and motivational way. Cornerstone works with you to develop these essentials. Our writers are able to turn technical documentation into user-friendly, strategic, and publishable content.