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Cornerstone Communications, ltd is a strategic public relations and marketing communications firm specializing in small to mid-size business growth, branding, strategic communications, reputation marketing, and more.


2017: The Year of Being Strategic

Brooke Greenwald

Do you know the difference between being a confident leader who can grow a business, and one who can’t and is stuck in survival mode? It’s called having a strong strategy in place. All successful companies and entrepreneurs have clear marketing strategies to make everything they set out to do more rewarding.


Being strategic is the key to success in every type of vertical and business. However, if you are getting caught up in the daily marketing execution, such as: building a website, posting on social networks, advertising, and more, you won’t have time to work on ways that will improve this strategy.


As the foundation for generating interest, your marketing strategy should also create awareness and increase customer engagement. There are also several other tactics to consider when formulating your strategy. These key decisions can help you grow your business, get out of survival mode, and make 2017 the year you want.


Key Marketing Strategies for the New Year


In order to keep up with your business’ growth potential, make sure to implement and understand these key marketing strategies:


  • Use Technology: Communication is vital for any business. With technology, you can communicate faster which in turn can help you grow at a quicker pace. You can also reach your constituents faster by sending out your message loud and clear.
  • Clear Message: Make sure your message is concise, clear, and resonates well with your clients and customers. For best results, under promise yet over deliver your message. Think Coca-Cola®. Everyone knows what its red can with the white stripe represents. Why? Because its message is clear, and the branding is consistent. Your business can be like Coca-Cola® if you do things the right way. Creating the formula is the easy part, but staying the course takes experience, hard work, and perseverance.
  • Momentum: Consistency is the key when you are trying to grow your business and client base. Changing courses, and continually stopping and starting will not help you implement a successful marketing strategy. You can get ongoing, long-term results by keeping a consistent momentum.
  • Industry Key Term: You should create an industry key term or area that explains your message, but more important, identifies the potential that your products and/or services can live up to. You can A.P.P.E.A.L. to your customers and clients by: Announcing yourself as a key player; Pursuing your mission; Planning for success; Enlightening those around you; Achieving accolades; and Listening to what you are hearing as well as to your results.


Putting Your Strategy Into Action

Having a good strategy outlines what you will do, and when and how you’re going to do it. As a business owner, you want to make sure your strategy is working. You can learn from what you have done, whether it’s successful or not, and from the market where you want to be a leader.


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