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Cornerstone Communications, ltd is a strategic public relations and marketing communications firm specializing in small to mid-size business growth, branding, strategic communications, reputation marketing, and more.

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What Inbound and Outbound Marketing Really Mean To Your Business

Brooke Greenwald

 If you are trying to attract new customers, grow your business, and expand you the audience for your website, consider investing in a marketing campaign to promote your product or services. Fortunately, today’s technology makes it easier for you to reach a targeted audience.

 

Instead of relying solely on long sales pitches and television advertisements, which are strategies used with outbound marketing, you can also increase your brand exposure through valuable content and a social media presence with a technique known as inbound marketing. To find out which approach works best, you must first understand the difference between the two.

 

About Inbound Marketing

Inbound marketing is a technique used for drawing customers to your brands, services, and products via search engine optimization, content creation, and social media marketing. The goal is to bring potential customers to you instead of having to fight for an audience’s attention.

 

By creating content that will appeal to specific individuals, inbound marketing is also a data-driven approach that attracts others to your brand or services and converts them into unwavering customers. It will build trust and a connection with them even before they try or buy your brand. By drawing patrons in over a long-haul, you permit them to inherently prepare themselves for this buying decision.

 

Driving Inbound Marketing Leads

There are several tactics you can use to land inbound marketing leads including using SEO, interactive tools, photos and infographics, and videos and podcasts. However, you can best drive inbound lead generation with content created through:

  • Websites: These are the hubs of all inbound marketing efforts, where your leads and potential customers will learn more about your brand and services. You can convert visitors into customers by having the proper layout, design, content, and call to action.
  • Blogs: You can generate communication and trust between you and your customers by having a current blog that is optimized for SEO. By highlighting social media channels and calls to action, you will not only keep your readers interested, but can open a gateway to conversions.
  • Social Media: Your content can flow freely through the different social media networks online. Peer groups and influencers will pursue and learn about your company in a format that is secure and comfortable to them. Social media can help you nurture trust with your audience while keeping your brand fresh in their minds.

 

About Outbound Marketing

This is a more traditional form of marketing that is pushed out to audiences with the hopes that your message will reach your target audience, and they will act upon it. Outbound lead generation typically includes paid marketing tactics both offline and online. Simply put, if you pay for acquiring customers, it’s an outbound marketing tactic. Examples include outbound calls, mass mailings, print advertising, and content syndication.

 

Driving Outbound Marketing Leads

Marketing has drastically changed over the last decade, and it will continue to evolve. Inbound marketing has made outbound marketing look outdated, but it is not dead. Here are some was in which you can best drive outbound leads:

  • Display Advertising: These ads are a good way to target various demographic actions. You can select where you want your ads to be seen by choosing websites where your leads visit.
  • Pay-Per Clicks Ads: With these advertisements, you pay for each click your ad receives on a website or a search engine. They can appear as sponsored ads in organic search rankings. This method can generate high-quality leads.
  • Content Syndication: Because it takes time to draw traffic to your company, content syndication is a good way to promote your content in newsletters, on other sites, and even in email blasts. By sharing your content on other sites, you are giving it a wider reach.

 

 

For more information on Cornerstone Communications, please visit www.cornerstonepr.net or email us at info@cornerstonepr.net.